Employee Engagement, Internal Communication, Leadership

Employees: Particpants not Audiences

I have been working on a few different projects lately that got me again thinking about how and why companies communicate and engage employees.

A fatal flaw I continue to come across despite an apparent shift in thinking among organizations is the use of the term “audience” by members of the communication and HR departments.  To me this term represents an extremely old way of thinking…One that suggests more often than not a single direction (down) is still driving both planning and delivery.

I’ve argued before that the time has come to consider employees not as an audience but as partners in the achievement of business goals and objectives and therefore participants in the communication activities.  By recognizing them as participants, how we communicate changes considerably.

Thoughts?

About these ads

About kenmilloy

Many years ago a manager told me I hadn't been hired to think....which got me to thinking... And before that my brother introduced me to golf...which is without a doubt the most intriguing and challenging game in the world...and which I practice or play with a passion at every opportunity...

Discussion

No comments yet.

Your thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Follow me on twitter

Categories

Archives

Blogs I Follow

DANCING ON HOT COALS

Effective Change Management

Living Social

My views on Social Business, Enterprise Collaboration and Knowledge Discovery.

The Office Blend

WORKPLACE STRATEGY FOR THE 21RST CENTURY

w5coaching

Where Business Owners go to learn how to earn more and work less!

Karl Frederik Muller's Blog

Driving Organizational Performance

The Brain-Based Boss.

Terry Williams = Engaged People = Improved Results.

engagingpeopleblog

Blog by Hermeneus Consulting - engaging people for change

Customer Experience Matters

Connecting Brands, Leaders, Employees, and Customers

Holtz Communications + Technology | Blog

Leadership & Communications: The new world of work

Leadership & Communications: The new world of work

Vancouver Writing Jobs

Writing and Writing-Related Jobs in Vancouver and British Columbia

Follow

Get every new post delivered to your Inbox.

Join 253 other followers

%d bloggers like this: